We believe in the 3 essential elements of association effectiveness:
Jeffrey Arnold, MAM, CAE
Jeff Arnold brings a combination of association experience and formal education to Leading Associations. His present responsibilities include dealing with both the strategic and tactical aspects of running associations. His special areas of expertise include working with boards and committees, certification, training programs, and membership systems.
Robert D. Spangler, MPA
Chief Operating Officer
Rob Spangler offers Leading Associations clients a combination of nonprofit and for-profit organizational management experience as well as formal education. Rob is a skilled facilitator and leadership coach with training in mediation, which positions him well to help board and staff leaders to navigate difficult organizational challenges, as well as set strategic direction.
Deborah Kay Reece, CMP
Marketing and Events Director
Debbie is a Certified Meeting Professional (CMP), sales manager, and event marketing strategist. She is Owner of DLK Marketing and Events, LLC. Her major accomplishments are in event architecture, marketing, social media, sponsorship and fundraising management, contract negotiation, and strategic planning.
Leon Cerna, SPHR
Leon has held leadership roles in Fortune 15 and 300 companies and served in the public sector as a Chief HR Executive. He has provided strategic oversight of human resources departments and established foundations of respect, diplomacy, high ethical standards, and collaboration that have promoted the overall success of the organizations.
Adrienne Segundo, IOM
Adrienne is a graduate of the U.S. Chamber of Commerce – Institute for Organization Management (IOM) program in Athens, GA and a current recipient of the credentialing specialist certification from the Institute for Credentialing Excellence (ICE); Adrienne Segundo has over 15 years experience in the association industry with her most recent move to opening up her own AMC that specializes in the development and maintenance of certification programs.
Francine Butler, PhD, CAE, CMP
Francine Butler has over 30 years of experience in association management serving as Executive Director of a number of associations and building an association management company with 20 staff that served a client list representing health care, scientific and engineering professional societies. Many aspects of association development were under her direction.
Jessica Schaller, MBA
For more than 10 years, Jessica has been specializing in the accounting of start-ups, ongoing businesses and non-profits that don’t require a full-time controller, but do have accounting needs. Her focus is on the building of client data files, all bookkeeping functions, sales tax returns, payroll and related filings, and assistance in tax filing preparation, budgeting, cash flow and financial projections.
Samuel W. Albrecht, CAE
Sam has over 25 years’ experience with strong skills in Strategic Thinking and Facilitation, Organizational Planning and Growth, Program and Project Management, New Business Development, and Community Development. His experience spreads across a number of industries, including aerospace, nonprofit, healthcare, management services, agriculture, technology, and small business management.
Karen Renshaw is a professional association management executive with more than 25 years of experience in the nonprofit industry. She’s been a business owner for 20+ years working with nonprofit professional and trade associations in the Rocky Mountain Region in Colorado. Karen is experienced in event planning, membership database management, membership development, board development, and general association operations.
For more than 10 years, Jessica has been specializing in the accounting of start-ups, ongoing businesses and non-profits that don’t require a full-time controller, but do have accounting needs. Her focus is on the building of client data files, all bookkeeping functions, sales tax returns, payroll and related filings, and assistance in tax filing preparation, budgeting, cash flow and financial projections. She also consults in human resources and employment issues.
Keith Segundo brings over 15 years of association management experience in both trade and professional associations. As CEO/President of Limitless Association Solution Resource, LLC – Keith is responsible for serving as the chief strategist for association membership and non-dues growth. He provides audit and assessment processes for all business development activities as well as strategic development, implementation and executive management.
“Circle, Triangle, and Square” – Sengai (1750-1838)
In Zen art, the Square, Triangle and Circle represent the three fundamental forms of the universe. The circle represents the infinite (heaven), the triangle represents bodily existence (man) and the square the objective world (earth). With the the overlapping forms, the triangle (man) has one foot on earth and the other in heaven. Thus, the image represents the potential of Human-kind to stand on earth and reach toward heaven — both physically and metaphorically.
Leading Association’s Application of the symbols:
Leading Associations believes in association. For that reason, we are involved in the professional associations that represent our industry and our profession.
In June 2016, Jeff Arnold was awarded the “Association Professional of the Year” by the Colorado Society of Association Executives.