Building a State Affiliate to a National Leader Among Its Peers

The Client

A state-level human resources association.

The Challenge

They came to us with a dwindling reputation, needing to reverse course in order to continue, and hoping to grow.

The Solution

We rebuilt their reputation by positioning them as education leaders and creating a conference, which doubled gross revenue, all through highly collaborative work with the organization’s committees. This left them in a position to maintain membership levels through an economic downturn. The state chapter continues to be a trendsetter in terms of best practices among the national chapters.