Transforming a Lackluster Certifying Organization Into the Industry Leader

The Client

An international certification organization in the trucking industry.

The Challenge

When they came to us, their programs were outdated, membership had dwindled, they were operating in the red, and were on the verge of disbanding.

The Solution

Through extensive collaboration and development, we extended the reach of the organization and turned it into the most respected and recognized program in the industry, offering a program that is required by industry-leading companies. The organization has enjoyed consistent membership and revenue growth for more than 20 years under our leadership.